Copywriting • Creative Direction
Copywriting • Creative Direction
Lincoln Park Zoo has long offered more than just the traditional (albeit magnificent) zoo experience at its lakefront grounds. It’s also a progressive science organization, conducting research and conservation-focused initiatives all over the world.
To communicate and reinvest in that global mission—and to reintroduce itself to Chicago and beyond—the zoo launched a new brand and its first ever tagline.
Roles: tagline writing and concepting, brand establishment, brand guide writing