Copywriting • Creative Direction

FLOR Rug Designs

FLOR lets people design custom rugs by combining countless colors and textures of sustainable, durable square tiles. This campaign story (which extended from a digital viewbook and website to weekly emails to their in-store experience) was created to make the design process less intimidating by helping would-be designers identify their own Design Profile.

Roles: campaign concepting and writing, email writing, social media writing

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