Soccer was my very first love, and I’m eager to see it keep growing across the US in every measurable way, from youth participation to World Cup viewership.

The soccer-specific marketing agency, For Soccer, conducted extensive research into soccer fandom in the US, digging into who the biggest fans are, how often they play and watch, and where their love of soccer was born. United States of Soccer reveals all the insights.

Roles: Creative direction, copywriting