Led by a team of educators in Chicago, Project One Goal brings high-impact soccer camps to underserved communities in Jamaica. It gives young boys and girls something they’re seldom given:

the chance to play and improve, access to positive role models, and life lessons to guide them toward success.

I worked with the organization to build their brand (their core values, mission statement and fundraising language) and launch their first website.

Roles: copywriting, creative direction, creative and communication strategy.